Paid campaigns are a great way to get your law firm’s name in front of potential clients. A paid search campaign is when you pay for your ad to show up at the top of online search results. As long as your law firm has an active website that doesn’t have any major security flaws or other issues, you can start running paid search campaigns right away and see how they perform.
How Do Law Firms Benefit From Paid Search Campaigns?
Paid campaigns are highly effective in increasing brand awareness and website traffic. As a result, using these campaigns can also lead to a higher conversion rate. Increased brand authority, SEO ranking, and customer loyalty are additional benefits of paid search ads. Aside from that, these paid campaigns also allow you to reach potential clients who may not otherwise be aware of your services or website.
Paid Search Campaigns Are Affordable For Law Firms
Most of the time, paid campaigns are highly affordable for law firms. In fact, law firms can use paid campaigns to reach new law clients, existing clients, and prospective clients.
Paid campaigns are an effective way for law firms to reach the right audience at the right time with relevant information that is important to them. With a well-planned paid search campaign, you can increase your visibility in the marketplace and attract more customers than ever before.
How Do You Set Up Your First Paid Search Campaign?
The first step in setting up a paid search campaign is to create a budget and campaign. A good rule of thumb is to spend no more than 10% of your total annual marketing budget on paid search, but this can vary depending on the size of your firm and what you’re trying to accomplish.
Once you’ve created the two elements above, it’s time to choose keywords that will drive traffic to your website. And when you have all of your keywords selected, create ads around them by adding them to ad editing tools online.
These tools allow lawyers and marketers alike to access everything they need from within one location, such as creating new ads based on existing ones, creating new ad groups with similar themes, and checking performance metrics like cost per click (CPC) over time.
If you’re a law firm looking to get started with paid search campaigns, using a paid search can be a great way to reach new clients and increase visibility online. However, if you’re not sure what to do to promote your law practice area or how much money should be spent on each campaign, then hire an experienced agency that will help guide you through the process while keeping costs low as possible.